Unox Casa's entry into the Australian market at the Design Show Australia 2023

3 minutes

2023 marked a year of significant developments for Unox Casa. In particular, the brand made its official debut in the prestigious Australian luxury market at the Design Show Australia in Melbourne, enjoying considerable success and receiving important recognition. The rise of the brand in the land Down Under continues thanks to the widespread expansion of the exhibition network and future participation in strategic events.

Design Show Australia: the highlight of Australian interior design

The stage for Unox Casa's triumphant entry was the prestigious Design Show Australia, held at the Melbourne Convention & Exhibition Center from 15th to 17th June 2023. The event attracted industry professionals, cooking enthusiasts, and design lovers, all gathered in the futuristic location to discover the latest innovations proposed by Unox Casa. The brand's stand, meticulously designed and set up, distinguished itself for its elegance among the others. Blending the refined aesthetics of the structure with the innovative characteristics of the ovens on display, the Unox Casa team created a welcoming and refined environment that transported guests to a realm where culinary dreams come true.

The mesmerising live cooking demonstrations further fueled the excitement generated by Unox Casa during the event. Under the spotlight, the brand's corporate chefs masterfully demonstrated the cutting-edge performance of the ovens, creating culinary delights capable of stimulating all five senses: the scent of freshly baked bread wafted through the air, while succulent meats sizzled to perfection on the grill. Guests were amazed by Model 1's precision, efficiency, and versatility in action. The experience was emblematic of involvement: Unox Casa has revolutionised the way Australians conceive the residential kitchen.

Discover the unparalleled style of SuperOven showcased in an iconic Australian residence.

Unox Casa Model 1S at the Design Show Australia 2023
Unox Casa Model 1S at the Design Show Australia 2023
Unox Casa's Corporate Chefs demonstrating Model 1 during the exclusive SuperOven Experience
Unox Casa's Corporate Chefs demonstrating Model 1 during the exclusive SuperOven Experience

The road to success: Best in Show Award & Editor's Pick

With overwhelming enthusiasm and admiration, Unox Casa was awarded the prestigious "Best in Show Award" during the event. This recognition underlines the brand's relentless commitment to excellence and innovation, acknowledged by both industry experts and end customers. This victory was not the only tangible sign of Unox Casa's success: the brand was also selected as part of the Editor's Pick by ArchitectureAU, an authoritative Australian media outlet specialising in the architecture and design sectors.

The partnership with E&S Trading and future prospects

The Design Show Australia also provided the ideal setting to announce an exciting new partnership with E&S Trading, a leading Australian supplier of kitchen appliances and accessories. This strategic alliance ensures the luxury brand's ovens are readily available in the kitchens of Australia's most exclusive homes, allowing their owners to embark on new culinary adventures with unrivaled style and precision.

To date, expansion into the Australian market continues unstoppably. Following the installation of SuperOven in the E&S Showroom in Chadstone, Melbourne, Australian customers now have the opportunity to admire in person the extraordinary performance of the iconic Unox Casa ovens in other Australian cities. This occasion was made possible thanks to two other important local companies: Whitfords Designer Appliances in Sydney, and Stocks in the city of Brisbane.

While Unox Casa leaves its mark on the Australian culinary landscape, the future presents itself full of infinite possibilities: the installation of Model 1 will also soon be completed within the prestigious Kitchen Things luxury showroom in Auckland, New Zealand, thus opening the gateway to the New Zealand market.

With its innovative technology, exceptional design, and 100% Made in Italy craftsmanship, Unox Casa is destined to redefine the art of residential cooking in Australia and around the world. Thus begins an exciting journey for the brand, with the aim of igniting the passion for cutting-edge appliances that transpose haute cuisine into the most exclusive residences.

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