Redefining Italian Luxury: Unox Casa Debuts in the United States During Art Basel

Art Basel, a global landmark for contemporary art, proved the ideal stage to introduce SuperOven to the U.S. elite. From December 6 to 8, the Italian luxury oven brand welcomed designers, architects, real estate developers, and tech enthusiasts to the showroom of its partner, La Cuisine Appliances, in Miami’s Design District.

In an environment celebrating artistic innovation and forward-thinking, SuperOven shone not only as a state-of-the-art appliance but also as a true work of art: a unique, desirable object capable of transforming the culinary experience into a form of expression.

“Art Basel was the perfect opportunity to present a bold new vision for home kitchens: ‘Starred Living,’” said Matteo De Lise, General Manager of Unox Casa. “For the first time, the performance and innovation of professional culinary technology merge with the highest expressions of refinement in interior design, establishing a new standard for luxury.”

Unox Casa’s debut was made possible through an exclusive partnership with La Cuisine Appliances, a leading distributor of high-end kitchen appliances in the Americas. The launch event took place at the distributor’s new showroom in Miami’s Design District.

During the three-day event, Unox Casa chefs entertained guests with the iconic SuperOven Experience, showcasing the oven’s capabilities dish by dish through a custom menu designed to celebrate the union of timeless Italian culinary tradition and bold South American influences.

The U.S. launch event marks just the beginning of Unox Casa’s significant international expansion. La Cuisine International represents the ideal partner for the brand, sharing the same values and strategic vision.

"We are proud to introduce this revolutionary concept to our discerning clientele across the Americas, further strengthening our leadership in providing unparalleled quality, cutting-edge technology, and sophisticated design to those who demand only the best,” commented Josu Gaubeka, CEO and Founder of La Cuisine Appliances.

In 2025, a series of events in key Central and South American markets, where La Cuisine operates 15 showrooms, will solidify Unox Casa’s presence, responding to the growing demand for innovation and luxury. In a dialogue between Italian tradition and the aspirations of emerging markets, SuperOven will continue to redefine the concept of the modern kitchen, transforming it into a space of timeless art, emotion, and beauty.

Unox Casa is not just a brand; it is a celebration of Starred Living. And in Miami, during the kaleidoscope of events at Art Basel, it showed the world what it means to ignite a revolution in performance and style.